Discover 10 essential AI prompts that every real estate agent and investor should use weekly. Save time, generate more leads, and scale your business with these proven, easy-to-use ChatGPT prompts.

As the real estate industry evolves, AI is no longer a luxury; it’s a necessity. From writing listing descriptions to automating lead follow-up, artificial intelligence tools like ChatGPT are helping real estate professionals save time, stay consistent, and scale their businesses faster than ever before.

But here’s the catch: the tool is only as good as the prompt you feed it. That’s why the agents and investors getting the biggest results with AI aren’t the ones spending hours tinkering with tech. They’re the ones using clear, role-specific prompts consistently.

In this blog, you’ll find 10 weekly prompts that any Realtor or real estate investor can copy, paste, and start using right away. Each is paired with why it works—so you can go from AI-curious to AI-confident in no time.

1. "Write a friendly listing description for a [3BR/2BA] home in [City] with a pool and large backyard."

Why it works: Most MLS descriptions are stiff or overly technical. This prompt uses warm language to appeal emotionally while still hitting key features. You can tailor it to any property by changing city, size, and features.

Pro Tip: Add your preferred tone (e.g., "luxury feel," "first-time buyer friendly") to match your brand voice.

2. "Create an Instagram caption for a new listing in [Neighborhood]. Include 3 relevant hashtags."

Why it works: Social content doesn’t need to be complicated. This prompt gives you a punchy, scroll-stopping caption that feels personal and algorithm-friendly.

Hashtag Suggestions: #JustListed #YourCityHomes #DreamHome

3. "Write a casual follow-up email to a buyer who said they’re not ready yet. Be friendly and helpful."

Why it works: Many agents forget to follow up after hearing "not yet." This prompt helps you stay top-of-mind without feeling pushy, building trust until they’re ready.

Bonus: Ask ChatGPT to generate a version for SMS or DM too.

4. "Summarize this inspection report into 3 bullet points for my CRM. Focus on key issues and next steps."

Why it works: Keeping your CRM updated is critical for deal flow. This prompt cuts down the time it takes to process long emails or PDFs so you can move faster.

Use with: Inspection reports, appraisals, or any client communication.

5. "Write a 3-post content plan for this week focused on buyers. Include 1 tip, 1 story, and 1 call to action."

Why it works: AI helps you avoid the content "blank page" problem. With this prompt, you’ll always have something relevant and valuable to post.

Example Response:

• Tip: Pre-approval saves time and gives you leverage

• Story: How a recent buyer won a bidding war with preparation

• CTA: Download our Homebuyer Checklist

6. "Draft a cold outreach message to a seller in [Neighborhood] who may be considering listing. Keep it non-pushy."

Why it works: This prompt helps you engage potential sellers gently and professionally. It's ideal for mailers, emails, or DMs.

Example Output: "Hi [Name], homes in [Neighborhood] are moving quickly right now. If you’re curious about your home’s current value, I’d be happy to provide a no-pressure estimate."

7. "Write a scope of work for a kitchen remodel: cabinets, flooring, lighting, countertops."

Why it works: Real estate investors need clarity when working with contractors. This prompt generates a clean, itemized list you can use in job quotes or renovation plans.

Optional Add-on: Include square footage and material type for even more accuracy.

8. "Create a 60-second video script introducing myself as an agent who specializes in [City] relocations."

Why it works: Video builds connection and trust. This prompt helps you nail your elevator pitch, fast. Use it for Reels, YouTube Shorts, or even your email signature.

Pro Tip: Ask ChatGPT to generate multiple versions: friendly, luxury, casual.

9. "Write a buyer tip of the week for Facebook. Make it useful and short."

Why it works: Consistent content positions you as an expert. These bite-sized tips are great for engagement and can be reused in newsletters, texts, or Canva graphics.

Example: "Before you fall in love with a home, get pre-approved. It gives you clarity and negotiating power."

10. "Generate 3 questions for a real estate quiz titled 'Is Now the Right Time to Sell Your Home?'"

Why it works: Lead magnets like quizzes drive traffic and build email lists. This prompt helps you create one fast—perfect for Facebook ads, landing pages, or IG Stories.

Follow-up Idea: Ask ChatGPT to write an email series based on quiz results.

How to Use These Prompts

Here’s a simple routine:

1. Pick 3-5 prompts to use each week (rotate by listing cycle, season, or lead type).

2. Paste into ChatGPT or your favorite AI assistant.

3. Tweak the response to match your tone, add local insights.

4. Publish, send, or save (Canva, CRM, email, etc.).

5. Track what worked and reuse best performers.

This rhythm will help you create more content, nurture more leads, and stay consistent without burnout.

Final Thoughts: AI is Your New Assistant, Not a Replacement

Don’t think of AI as a robot taking your job. Think of it as a highly productive assistant who helps you do the repetitive stuff faster so you can spend more time closing deals, building relationships, and enjoying your business.

By simply using a few key prompts weekly, you’ll:

• Boost your visibility on social media

• Follow up with more leads

• Create better property marketing

• Save hours every month

The agents and investors who win in 2025 won’t be the ones who "learned AI." They’ll be the ones who used it consistently.

So copy these prompts, open ChatGPT, and let the system go to work for you.

Want more plug-and-play tools like this? Grab the full AI Toolkit for Realtors or the Smart AI Toolkit for Real Estate Investors at www.brandland-studio.com/aiplaybook.

Written by: Miguelangel Humbria, Real Estate AI Consultant & Creator of the Real Estate AI Playbook @brandlandstudio