How the Top 1% Agents Are Winning in a Shifting Market

Discover how elite real estate agents are leveraging AI tools like ChatGPT, Canva, and automation systems to close more deals, save time, and thrive in a competitive market.

In today’s dynamic real estate market, the agents who consistently outperform their peers aren’t just relying on charm and cold calls. They’re leveraging artificial intelligence (AI) to automate repetitive tasks, scale their content, and respond faster to client needs. AI is no longer a buzzword reserved for tech companies—it's the secret weapon of the real estate elite.

In this article, we’ll walk through the exact ways the top 1% of agents are using AI tools like ChatGPT, Canva AI, and automation platforms to stay ahead of the curve.

1. Why the Real Estate Landscape is Ripe for AI

The market is shifting. Inventory is tight, buyers are cautious, and competition is fiercer than ever. Traditional methods—manual follow-ups, hand-written listing descriptions, daily social media posting—are inefficient and draining.

That’s why top producers are turning to AI. Here’s what they’re solving with it:

• Time Wasted on Content: Writing listings, newsletters, and captions can eat up 10+ hours/week.

• Inconsistent Lead Follow-Up: Leads fall through the cracks without a system.

• Burnout from Wearing Too Many Hats: From marketer to salesperson to admin, agents juggle it all.

  
  

AI acts as a 24/7 assistant that doesn’t need coffee breaks.

2. Meet the Tools Top Agents Are Using

ChatGPT

• Writes listing descriptions based on MLS data

• Generates Instagram captions in seconds

• Summarizes inspection reports for CRM updates

Canva AI

• Instantly creates branded graphics

• Auto-generates social content from text prompts

• Designs lead magnets like checklists and quizzes

Descript + Syllaby

• Repurpose videos into Reels, captions, and email scripts

• Turn one talking-head video into 5 pieces of content

CRMs + Automation (e.g., Mailchimp, ClickUp)

• Drip email follow-up campaigns

• Track leads with AI-summarized notes

• Schedule content and reminders

3. Daily AI Workflow of a Top 1% Agent

Let’s break down a real example. Here’s what a productive AI-powered day looks like:

Morning Routine:

• Use ChatGPT to write a listing description for a new property

• Paste it into Canva to design the flyer and IG post

• Post it using Meta Scheduler

Midday:

• Summarize client inspection notes into CRM using ChatGPT

• Schedule a follow-up email sequence via Mailchimp

Afternoon:

• Record a 60-second buyer tip video

• Use Descript to create captions and quotes

• Schedule it to post later in the week

  
  

All of this takes 60-90 minutes per day, and most of it is plug-and-play.

4. Why It Works: Speed + Consistency = Visibility

The reason these agents are winning is simple:

• They show up more often: 3x the content volume of the average agent

• They respond faster: AI-driven follow-up within minutes

• They spend more time in conversations, not content prep

And that matters. In real estate, response time and visibility drive trust—and trust drives transactions.

5. What You Can Automate This Week (Starter Tasks)

Want to start seeing results fast? Here are 5 tasks you can delegate to AI right now:

1. Write your next listing description: Prompt ChatGPT with property features and location.

2. Design a flyer in under 5 minutes: Use Canva’s AI templates.

3. Send a drip campaign: Use Mailchimp to send 3 helpful tips to new buyer leads.

4. Summarize a client conversation: Turn your voice notes into CRM updates.

5. Post a buyer/seller tip to IG: Ask ChatGPT for ideas, paste into Canva, post in seconds.

   
   

These tasks alone save 5-7 hours weekly.

6. But Isn’t This "Too Robotic?"

This is a valid concern. The key is customization. Think of AI as your first draft engine. Top agents use it to:

• Keep their tone friendly and local

• Add their voice and nuance to every AI-drafted message

• Use AI only as a starting point, not the final say

  
  

Authenticity isn’t lost—it’s actually easier to maintain because agents aren’t burnt out from doing everything themselves.

7. Scaling Without Hiring

Many top producers used to hire a content assistant or VA. Now, with AI:

• One person can handle the workload of 3

• New agents can compete with seasoned teams

• Solo agents can look like a polished brand

  
  

This levels the playing field. The barrier to entry is lower, and the runway for growth is longer.

8. The Future: AI Will Be Table Stakes

In 2025, using AI won’t be optional. Just like CRMs became standard 10 years ago, AI will be the new non-negotiable.

Those who start now will:

• Be more visible in local markets

• Close leads faster than competitors

• Attract referrals from content and systems

  
  

Those who don’t may find themselves outpaced.

Final Thoughts

If you’re a Realtor or investor who wants to:

• Spend less time writing and more time closing

• Show up online without burnout

• Build repeatable systems to scale

  
  

Then it’s time to put AI to work in your business.

Start with one workflow. Build the habit. Automate what drains you. And remember: the top 1% aren’t working harder—they’re working smarter with AI.

Ready to get started? Grab your free toolkit and AI content workflows at: 👉 www.brandland-studio.com/aiplaybook

Written by Miguelangel Humbria

Creator of the Real Estate AI Playbook

AI Marketing Strategist for Real Estate Pros