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Social Media Post Ideas That Actually Get Leads (With Prompts!)

Turn your real estate content into lead generators using AI. Discover 4 post types that convert—and the exact prompts to generate them in seconds.


Feeling stuck on what to post as a real estate pro? You’re not alone. Most agents and investors spend way too much time thinking about what to write, and still post stuff that doesn’t drive leads.


Enter AI-powered content prompts. With the right prompt and tools like ChatGPT, you can generate engaging, brand-aligned posts in seconds and finally turn your social media into a lead machine.


Here’s how.


1. “Just Listed” Posts That Pop

Skip the generic copy. Use AI to describe the story behind the home.


Prompt:

“Write a 2-sentence Instagram caption for a new listing in [Neighborhood]. Make it inviting and add 3 real estate hashtags.”


Why it works: You hook buyers and impress sellers by showcasing how you market listings.



2. Behind-the-Scenes = Human Connection

Let your followers see your real day.


Prompt:

“Write a casual IG caption about prepping for a busy day with showings, emails, and coffee. Add a relatable emoji.”


Why it works: People don’t just follow Realtors—they follow people. Show them who you are.



3. Weekly Tips That Build Authority

Position yourself as the go-to expert—without sounding salesy.


Prompt:

“Create a quick Facebook post sharing one buyer tip for first-time homebuyers. Add 2 hashtags.”


Why it works: Educational posts drive trust and often get shared.



4. Calls-to-Action That Convert

Content without a call-to-action is a missed opportunity.

Prompt:

“Write a caption inviting followers to DM you for a list of homes under $500K in [City]. Keep it friendly.”

Why it works: You move from “likes” to actual conversations.



Bonus: Ready to Automate This Flow?

Get the full AI Toolkit for Realtors with done-for-you prompts, caption formulas, and Canva templates to post faster and smarter.


✍️ Written by

Miguelangel Humbria

AI Consultant & Marketing Strategist for Real Estate Professionals


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