Discover 7 ready-to-use ChatGPT prompts that every real estate agent should keep handy. These will help you write faster, follow up smarter, and stay consistent without the burnout.

Hey there, busy agent — let’s be honest. Between showings, negotiations, and the five million tabs open in your brain (and browser), content and follow-up often take a back seat.

Enter: ChatGPT. Or whatever AI writing tool you like. What matters isn’t which tool you use — it’s how you use it.

That’s where this list comes in. These 7 smart prompts are designed to live in your Notes app, CRM, or desktop sticky note — ready to copy, paste, and run. They’ll help you:

• Save serious time writing

• Follow up without sounding robotic

• Post consistently on social

• Look like the pro you already are (with less effort)

  
  

Let’s dive in.

1. Listing Description Prompt

Prompt:

"Write a friendly and inviting listing description for a [3-bed, 2-bath home in LOCATION] with [notable features like pool, big backyard, or renovated kitchen]. Make it sound warm and aspirational, not too formal."

Why it works: This gives the AI just enough info to generate a first draft you can quickly tweak. Great for MLS listings, flyers, and social.

✅ Bonus Tip: Add your tone (“make it sound like I’m speaking to a friend”) for even better results.

2. Social Post Caption (Just Listed or Open House)

Prompt:

"Write a short Instagram caption for a new listing in [Neighborhood]. Keep it punchy and include 3 relevant hashtags."

Why it works: Realtors struggle with what to say — this makes it plug-and-play. Switch up the vibe for casual, luxury, or first-time buyer angles.

✅ Bonus Tip: Drop the prompt into Canva’s caption field while creating your graphic. Done in one go.

3. Buyer Follow-Up Email

Prompt:

"Write a friendly follow-up email to a buyer lead who said they’re not ready yet. Be casual, helpful, and low-pressure."

Why it works: No more awkward “just checking in” messages. This keeps the relationship warm while offering value.

✅ Bonus Tip: Tweak it monthly and load it into your CRM’s drip campaign.

4. Seller DM or Email (Soft Pitch)

Prompt:

"Write a short message to a homeowner thinking of selling. Focus on why now could be a good time, and offer a no-pressure home valuation."

Why it works: This keeps your tone approachable while planting a seed. Great for email, DMs, or postcards.

✅ Bonus Tip: Add your name and local market to personalize the prompt.

5. Neighborhood Spotlight or Blog Snippet

Prompt:

"Write a 3-sentence neighborhood spotlight on [Neighborhood Name], focused on what makes it great for families or first-time buyers."

Why it works: Perfect for local blogs, Instagram Reels voiceovers, or newsletter blurbs.

✅ Bonus Tip: Add a short testimonial or story to humanize the post.

6. FAQ or Educational Post

Prompt:

"Write a short Q&A explaining: ‘What’s the first step to buying a home?’ Keep it casual and simple for a first-time buyer."

Why it works: You get instant educational content that builds authority and trust.

✅ Bonus Tip: Turn this into a weekly post series or story highlight.

7. Bio Prompt

Prompt:

"Write a short and friendly bio for a real estate agent who helps [target audience, e.g., first-time buyers, relocators] in [City]."

Why it works: Don’t overthink your “About Me.” This gives you a polished version you can tweak for Zillow, your website, or social.

✅ Bonus Tip: Add 2-3 adjectives that describe your personality to make it feel even more like you.

Final Thoughts: The Power Is in the Prompt

Here’s the truth: most agents don’t need more tools — they need better systems.

Saving these prompts in your Notes app is like having a mini marketing assistant in your pocket. Whether you're writing a listing, following up with a lead, or posting on IG, you’re no longer starting from scratch.

Start with these 7. Tweak them to sound like you. Use them weekly.

The consistency (and time savings) will speak for themselves.

Written by Miguelangel Humbria

Creator of the Real Estate AI Playbook

www.brandland-studio.com/aiplaybook