Congratulations on starting the business! Now you’re ready to face the long-term challenge: growing and sustaining your company. One of the fastest and most effective ways to do it is to formulate and execute a strong digital marketing strategy. Here are some helpful tips:

Take Search Engine Optimization and content marketing seriously.

Regularly publish high-quality and unique articles on your on-page blog. Make sure they are relevant to the most searched keywords related to your business. At the same time, you must also publish contents on the various platforms to find new leads and bring more traffic to your website. These strategies could give you an SEO boost, and a higher conversion rate.

Make your website mobile-friendly.

According to studies, 80% of Internet users browse through their mobile devices. Because of this, Google recently decided to decrease the search engine ranking of non-mobile optimized websites. You can try Google’s mobile-friendly test here.

Invest in your web design.

Aside from being your online calling card, your website is also a pivotal aspect of digital marketing. It’s the one you optimize and rank on Google. It’s where you link content and usher online users. It’s where sale conversions usually happen. To ensure a good customer experience, the website must be easy to navigate, visually appealing, organized and filled with relevant content.

List your business on online directories.

This strategy can make your business more visible on search engines, allowing you to gain more website visits. Listing your business, contact details and website is also beneficial for branding. Some of the top online directories include Yelp, White Pages, Foursquare, LinkedIn, Google Maps, Trade Finder, and more.

Utilize social media.

You can use social media to your advantage in several ways. Investing in Facebook, Instagram and Twitter ads, for example, could help you reach your target market by being specific in your demographics. They could increase brand awareness and also encourage prompt customer service. Ultimately, they are helpful for content marketing, through blog sharing.

Use infographics on the right platforms.

Infographics are effective in attracting users as long as you post them on the right platforms. Some of the best avenues include Pinterest, LinkedIn, Facebook, Flickr, Slideshare, Reddit, and Visual.ly.

Build a superior email marketing strategy.

“Email marketing is pure spam” is a common misconception. In order to avoid being flagged as spam, you have to be wise in formulating your strategy. The ultimate key is producing useful and engaging content, whether it’s for newsletters, promotional emails or automated responses.

Use free digital marketing tools.

Tracking the progress of your digital marketing initiative doesn’t have to be expensive. In fact, you can use Google Analytics to track the number of your website visitors, traffic sources, conversions and revenue for free. Some other free tools are Keyword Planner, Peek, MailChimp, and BuzzSumo.

Digital marketing is a broad topic. It has multiple branches, and we can’t limit the strategies in eight points. But for startups, the abovementioned tips are extremely profitable.

by Melisa Cruz - Fuze Digital