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How to Build a 5-Email Drip Campaign in 30 Minutes Using ChatGPT

Updated: Apr 30

Creating a nurture sequence that feels personal (but doesn’t take hours) is one of the fastest ways to convert cold leads into warm conversations—and yes, you can do it in under 30 minutes using ChatGPT


Why Email Drip Campaigns Matter

The difference between a stale lead and a future client often comes down to timely follow-up. A smart drip campaign builds trust, delivers value, and keeps you top of mind—without you manually writing every email.


Thanks to AI, you don’t need to be a writer or a tech wizard to make this happen.


Step-by-Step: Your 5-Email Sequence

📨 Email 1: The Warm Welcome

Start with a casual, friendly intro email. Let the lead know what to expect—and that you’re not here to spam.


Example prompt for ChatGPT:

“Write a warm welcome email for a new buyer lead. Mention that I’ll be sending helpful tips and that there’s no pressure.”


Result? A non-pushy, personal first impression.


💡 Emails 2–4: Deliver Value

Here’s where you build credibility. Depending on your audience (buyers or sellers), drop simple, helpful tips across 3 emails:

  • Buyer Tips: Pre-approval advice, neighborhood spotlights, common mistakes to avoid.

  • Seller Tips: Pricing strategies, staging hacks, timing the market.


Example prompt:

“Write an email for a homebuyer with 3 tips to get their offer accepted in a competitive market. Friendly and concise tone.”


ChatGPT gives you 90% of the work—you just tweak it with your voice or market area.


🛎️ Email 5: Soft Offer

This is the key. Don’t go in hard with a “Let’s talk now!” push. Instead, invite a next step like:

  • “Would you like a custom list of homes?”

  • “Want a private tour of something you’ve seen?”

  • “Need help figuring out your timeline?”


Example prompt:

“Write a soft-close email inviting the lead to schedule a private showing if they see something they like.”


Automate It in Mailchimp

Once your 5 emails are ready, drop them into a simple automation sequence in Mailchimp. Add a delay (2–3 days) between each message, and you’re good to go.


You can even use ChatGPT to write the subject lines and preview text. It’s like having your own email copywriter on-call.


Bonus Shortcut: Use the AI Toolkit for Realtors

Want to skip straight to the copy-paste templates? The AI Toolkit for Realtors includes:

✅ 5 Done-for-You Drip Emails

✅ Lead Follow-Up Prompts

✅ Buyer & Seller Email Scripts

✅ Step-by-Step Setup Tips for Mailchimp


It’s plug-and-play, and built for busy agents who want results—not writing stress.


Ready to Nurture More Leads in Less Time?

You don’t need a marketing degree or hours of brainstorming. With ChatGPT and a simple template strategy, you can build a high-converting drip campaign over coffee.


Start today, and let your email sequence work while you show homes, close deals, and grow your business.


By Miguelangel Humbria

Real Estate Marketing Consultant



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